BrandEdge

About This Event

Brand Edge is the flagship annual business case competition proudly organized by the Rajshahi University Career Club (RUCC), marking a significant milestone as the first national-level case competition initiated by our club. The Rajshahi University Career Club is dedicated to fostering career development across the entire Northern region of Bangladesh. Brand Edge was conceptualized to be a practical platform that directly addresses this mission. This initiative has been widely recognized and embraced by numerous Over 400 participants registered for the first round, showcasing the competition's impressive reach and appeal. Following rigorous evaluation, 45 teams demonstrated the necessary analytical depth to qualify for the challenging second round. The competition culminated with 8 elite teams battling it out in the final round, presenting their sophisticated solutions to a panel of expert judges. Initial phase required teams to submit a detailed slide presentation analyzing the core business case and proposing their preliminary strategies. This stage focused on fundamental analytical skills and clarity of thought.The qualified teams advance to OVC round. The top 8 finalist teams were invited to deliver a comprehensive, in-person presentation of their final strategy. As an annual event of the Rajshahi University Career Club, Brand Edge continues to be the definitive platform for aspiring business leaders to apply theoretical knowledge, gain practical exposure, and build their professional network. Get ready to experience the edge in branding and strategy with the next iteration of this prestigious competition!